The Fastest
Shooter in
the West

While others are still loading, your agents are already on the phone. Cowboy CRM routes leads in 47ms โ€” powered by Tex AI, the only live coach that tells you who's ready, what to say, and who draws first.

47ms
Lead routing speed
168k+
Clients managed
14
Native modules
9yrs
In live production
Howdy! I'm Tex โ€” your AI sales coach. I'll tell you who's hot and what to say. ๐Ÿค 
TEX AI ยท LIVE COACH
47ms AI Routing
Live Tex AI Coach
Budget Estimation
Best Agent Match
Client Readiness Score
Shift Intelligence
Gamification Engine
Golden Buzzer
FTD Tracking
VIOPA 12-Dimension Scoring
AES-256 Security
14 Modules ยท One Login
47ms AI Routing
Live Tex AI Coach
Budget Estimation
Best Agent Match
Client Readiness Score
Shift Intelligence
Gamification Engine
Golden Buzzer
FTD Tracking
VIOPA 12-Dimension Scoring
AES-256 Security
14 Modules ยท One Login
Moat #1 ยท Raw Speed

Nobody draws faster

Independent benchmarks. Real production times. Every millisecond you lose is a lead your competitor picks up first.

๐Ÿค  Cowboy CRM
47ms
47ms
Competitor A
850ms
850ms
Competitor B
1,400ms
1,400ms
๐Ÿค  ๐ŸŒ ๐ŸŒ 47ms 850ms 1400ms ๐Ÿ
โšก
47ms
Average lead routing time in live production โ€” every single call, no exceptions
๐ŸŽฏ
18ร—
Faster than the next-leading CRM platform. Not faster by a little โ€” by a generation
๐Ÿ’ฐ
+34%
Average revenue increase from faster first-contact assignment across 16 call centers
The Math ยท Time = Money

You're losing $20,000/year on slow clicks

This isn't marketing. These are real calculations from GNM's live floor before and after switching to Cowboy CRM.

BEFORE

Writing "NA" on old CRM

Time per NA action18 seconds
NA actions per agent / day180
Time wasted per agent / day54 minutes
Floor of 10 agents540 min/day
Annual waste2,200 hrs/yr
๐Ÿ’ธ Cost at $10/hr$22,000/yr lost
โ†“
AFTER

Writing "NA" on Cowboy CRM

Time per NA action3 seconds
Same 180 actions per day9 minutes
Floor of 10 agents90 min/day
Annual usage360 hrs/yr
โœ… Time saved1,840 hrs/yr
GNM Group ยท Internal 3-Month Case Study
+50%
Conversion rate โ€” 4% โ†’ 6% in 90 days
+30%
Profit increase across the entire floor
14%
Dead leads salvaged back to active sales
2ร—
Calls per agent โ€” 200/day โ†’ 400/day
130
Extra deals from 1,000 recycled customers
~0
Idle time โ€” hidden unemployment eliminated

"Two analysts spending 48 hours generating Excel reports โ€” that same data now appears in 3 clicks, live."
โ€” GNM Group internal operations review, 2023

Moat #2 ยท Tex AI Live Coach

Your AI coach rides shotgun on every call

Tex AI watches every client file in real time โ€” who to call, what to say, when the client is hot, and which agent on your floor has the highest profit rate for this exact profile.

๐ŸŽฏ
Client Readiness Score (0โ€“100)Live score based on registration recency, call history, deposit status, and momentum. Tex says "draw now" before you even pick up the phone.
๐Ÿ’ฌ
Suggested Reply ScriptOne-tap copy. Tex writes the pitch based on client language, landing page keywords, campaign source, and historical pattern.
๐Ÿ’ต
Budget EstimationAI estimates deposit range before your agent dials โ€” calibrated against 168k+ historical profiles.
๐Ÿ†
Best Agent MatchVIOPA scores 12 dimensions โ€” country, campaign, language, time slot, keyword, device, referral, day of week, broker. Best profit-rate agent gets the card.
โšก
Next Action RecommendationCall now, schedule callback, reassign, or escalate โ€” Tex tells your agent what to do next, not just who to call.
Explore Tex AI โ†’
๐Ÿค 
Tex AI ยท Live Coachโ— Watching client #8821
LIVE
Howdy! John D. registered 2 days ago from Google Ads โ€” never called. He's fresh. Draw now. Lead with the market rally angle โ€” that keyword converted 3ร— on this campaign.
Client Readiness78 / 100
Estimated Budget
$3,000 โ€“ $8,000
0
Prior Calls
2d
Since Reg
+31%
Agent Profit
Best Agent Match
๐Ÿ† Sarah K. ยท 31% profit rate
The Engine ยท VIOPA AI

12 dimensions. 47 milliseconds.

Every lead is scored across 12 agent-match dimensions before a human can blink. The system self-learns from every outcome โ€” every converted lead tightens the model.

01
Country Conversion RateAgent's historical close rate on this client's country
02
Campaign MatchAgent's close rate on this exact campaign source
03
Current WorkloadAgent capacity vs. active lead count right now
04
Performance TrendImproving or declining in last 7 days
05
Language MatchNative or fluent match between agent and client
06
Time-of-Day MatchAgent's peak conversion hour vs. current slot
07
Client ProfileInvestment history, profession, behavior signals
08
Campaign QualityLead source reliability and historical FTD rate
09
Timezone AlignmentGeolocation timezone vs. agent's optimal hours
10
Keyword SpecializationAgent converts better on specific landing keywords
11
Broker AffinityAgent closes better with specific broker assignments
12
Client LTV PredictionHigh-value clients route to highest-profit agents first
Explore The AI Brain Calculate Your ROI
The Full Arsenal

14 Modules. One Saloon. One Login.

Every tool your call center needs โ€” natively integrated, no third-party add-ons, no extra cost. One login covers everything.

View All 14 Modules โ†’
The Saloon Wall

Top Gunslingers This Week

Live leaderboard updates every 60 seconds. Pride runs the floor โ€” and the numbers prove it.

#1
SK
Sarah K.
๐Ÿ‡ฎ๐Ÿ‡ฑ IL ยท Campaign A
$94,200
Revenue
31%
Profit Rate
๐Ÿฅ‡ Gold
#2
DM
David M.
๐Ÿ‡ฌ๐Ÿ‡ง UK ยท Campaign B
$71,500
Revenue
24%
Profit Rate
๐Ÿฅˆ Silver
#3
AL
Anna L.
๐Ÿ‡ฉ๐Ÿ‡ช DE ยท Campaign A
$58,900
Revenue
19%
Profit Rate
๐Ÿฅ‰ Bronze
#4
RB
Ryan B.
๐Ÿ‡บ๐Ÿ‡ธ US ยท Campaign C
$44,200
Revenue
15%
Profit Rate
๐Ÿค  Rising
#5
MP
Maria P.
๐Ÿ‡ช๐Ÿ‡ธ ES ยท Campaign B
$39,800
Revenue
13%
Profit Rate
โญ Active

Live data ยท Updates every 60s ยท Powered by Tex AI VIOPA Engine

The Draw Process

Lead to call in 4 shots

Others have a workflow. We have a gunfight โ€” and we always win.

01

Lead Arrives

New client enters from any source โ€” ads, API, manual entry, or bulk import. Zero manual sorting required.

02

Tex Scores in 47ms

VIOPA runs 12-dimension scoring. Country, campaign, language, time slot, keyword โ€” all evaluated instantly.

03

Best Agent Assigned

Highest-profit-rate available agent gets the card with a full Tex AI brief: readiness score, script, budget, angle.

04

Agent Draws First

Agent calls fully armed โ€” before any other CRM in your market has even finished loading the lead.

Pricing ยท Three Levers

Pay for what you use

No setup fees. No per-module charges. No locked features. Every seat gets all 14 modules.

โšก
Lead Volume
$8
per 1,000 leads routed
  • AI scores every lead in 47ms
  • 40+ parameters evaluated
  • Volume discounts from 100k+
  • Unused routing credits roll over
  • Real-time routing guaranteed
๐Ÿง 
AI Power Tokens
$15
per 1,000 tokens
  • Deep AI decisions
  • Predictive scoring
  • Anomaly alerts
  • Shift optimization
  • Unused tokens roll over monthly
๐Ÿ“Š Example: A 20-agent floor routing 10,000 leads/month pays approximately $3,060/month total โ€” that's agents ($2,980) + lead routing ($80). Full breakdown at pricing.html.
See Full Pricing โ†’Calculate ROI
The Story ยท Built in the Trenches

9 years. $1M+ R&D. Zero shortcuts.

Cowboy CRM wasn't built by a SaaS startup. It was built by a call center operator who got tired of bad software and decided to build the right thing.

05
2005
The First Insight
Guy Levin creates a visual shortcut system at Bezeq International โ€” cuts 15 seconds per call. First lesson: speed scales.
13
2013
GNM Media Ltd Founded
GNM incorporates in Israel. The call center operation begins โ€” and immediately hits every problem CRMs fail to solve.
17
2017
First Working CRM (AstraQ)
First API-connected CRM goes live on GNM's own floor. Real production, real stakes, real feedback every hour.
20
2020
Patent Filed ยท App. 63/047,020
"Online Artificial Intelligence VIKI (AI) for Call Centers" โ€” filed July 2020. $200k outside investment secured.
26
2026
Cowboy CRM ยท AI West
Rebranded with Tex AI live coach, VIOPA 12-dimension engine, 47ms routing, and 14 native modules. Now open to enterprise.
"I built Cowboy CRM because I ran a 100-agent floor and every CRM on the market was designed by people who'd never sat on a sales floor. We lost money every day to slow routing, bad matching, and reports that took 48 hours to generate. I fixed it."
GL
Guy Evgeni Levin
Founder, GNM Group ยท Israel ยท Since 2013
$1M+
R&D investment since 2015
9 yrs
Running live in production
16
Call centers running live today
168k
Clients in live production DB
Dispatches From The Field

What the gunslingers say

16 call centers. Real numbers. No stock photos. No paid reviews.

โ˜…โ˜…โ˜…โ˜…โ˜…

"Within the first week our FTD rate jumped 28%. The speed alone paid for the entire year. When Tex says a client is ready โ€” they're ready. It doesn't miss."

RM
Ron M.
Floor Manager ยท 60-agent center ยท IL
Sheriff โญ
โ˜…โ˜…โ˜…โ˜…โ˜…

"We switched from another enterprise system. Routing that used to take 30 minutes of manual work now happens in 47 milliseconds. My agents make more calls with less stress โ€” and less mistakes."

PK
Pavel K.
Operations Director ยท 120-seat center ยท CY
Deputy โญ
โ˜…โ˜…โ˜…โ˜…โ˜…

"The gamification leaderboard changed the culture of my floor. Agents come in asking what their rank is. Competition did in a week what bonuses couldn't do in a year."

SL
Sofia L.
Team Lead ยท Campaign Manager ยท UK
Ranger โญ
Enterprise Security

Bank-grade security. Built in.

Security isn't a module add-on. Every layer of Cowboy CRM is encrypted, logged, and access-controlled by default.

๐Ÿ”

AES-256 Encryption

All data at rest encrypted with AES-256 on AWS infrastructure. TLS 1.2+ for all data in transit. Zero plaintext storage.

๐Ÿ‘

Full Audit Trail

Every action logged with timestamp, operator identity, IP, and module. Immutable โ€” cannot be edited or deleted by any user.

๐Ÿ›ก

Role-Based Access (RBAC)

Four default tiers: Agent, Manager, Admin, Viewer. Module-level permission builder. Restrict any data by role.

๐Ÿšจ

Anomaly Detection

AI flags unusual access patterns, mass data exports, and repeated failed logins. Real-time alerts to system admins.

๐Ÿšซ

DNC Compliance

Do Not Contact flags enforced at the API layer โ€” not just the UI. Flagged clients excluded from all outbound before dispatch.

๐Ÿ“‹

SOC 2 Aligned

Architecture designed to align with SOC 2 Type II principles. IP-based access restrictions and login alert notifications included.

View Security Architecture โ†’
FAQ

Questions from the floor

The questions every call center manager asks before switching. Answered straight.

How does AI lead routing actually work?
Every incoming lead is scored across 12 agent-match dimensions โ€” country, language, campaign, time of day, keyword, device, and more โ€” in 47 milliseconds. The system identifies available agents, ranks them by match score, assigns to the top scorer, and pre-loads their client card with a Tex AI brief. Unlike simple round-robin, every assignment adapts as patterns change. If Agent A converts Spanish leads at 18% and Agent B at 9%, every Spanish lead automatically routes to Agent A.
How long does implementation take?
Typically 2 weeks for a standard enterprise deployment: Week 1 covers data migration, role setup, and system configuration. Week 2 is agent training, workflow calibration, and go-live. This compares to 3โ€“6 months for typical enterprise CRM deployments because Cowboy CRM's single-platform architecture eliminates integration complexity entirely.
What is FTD and how does Cowboy CRM track it?
FTD (First Time Deposit) is the first deposit a new client makes โ€” the moment a lead becomes a revenue-generating client. Cowboy CRM tracks FTD rate, value, attribution (which agent, broker, campaign), and timing (days from first contact to deposit). The Finance module provides full FTD dashboards, trend analysis, and broker reconciliation. This is the critical metric for financial services call centers.
What happens if an agent is on break โ€” does routing skip them?
Yes. The system tracks six agent states in real time: ACTIVE (available), AWAY (break), OFF_SHIFT (outside hours), BUSY_SOON (scheduled call in 30 min), BLOCKED (3+ missed calls or 50+ leads today), and OFF (vacation/sick). Routing automatically skips non-ACTIVE agents and assigns to the next best available match.
What does a 20-agent floor actually pay per month?
For a 20-agent floor routing 10,000 leads/month: Seats = 20 ร— $149 = $2,980. Lead routing = 10 ร— $8 = $80. Total = ~$3,060/month. That's $153/agent/month all-in, for 14 native modules with zero add-ons. Full pricing calculator at pricing.html.
Is there a patent?
Yes. Patent Application No. 63/047,020 โ€” "Online Artificial Intelligence VIKI (AI) for Call Centers" โ€” was filed in July 2020. The patent covers the AI routing engine, agent-scoring algorithm, and real-time coaching system. Details at pct-patent.html.
All FAQs โ†’

Ready to draw first?

Every second you wait, a competitor's agent is already on the phone with your lead.

๐Ÿค  Enter The Saloon Book a Live Demo
Used by 16 call centers ยท 168k+ clients ยท 9 years live production ยท Built in Israel ๐Ÿ‡ฎ๐Ÿ‡ฑ
๐Ÿค  Cowboy CRM
The fastest call center CRM on the planet.
Powered by Tex AI. Built by GNM Group since 2017.
ยฉ 2024 GNM Group ยท Guy Evgeni Levin ยท Israel
cowyboymanager.com ยท gnmcrm.astrarow.com ยท GNM Group Israel Draw fast. Shoot straight. Win the week. ๐Ÿค